Universal Pictures and Kraft Heinz teamed up to promote the release of THE BAD GUYS 2 with Bagel Bites. Select packages of 9 ct agel Bites Cheese & Pepperoni Pizza Mini Bagels were co-branded with THE BAD GUYS 2, and Kraft ran a social media Bagel Bites x BAD GUYS sweepstakes in which fans post and leave a comment tagging one friend with the hashtag #BagelBitesHeist.

One Grand Prize Winner was selected in a random drawing on or about August 11, winning a 4-day/3 night trip for winner and their family to Las Vegas. The grand prize included round-trip air transport, 3 nights hotel accommodations, ground transfers to/from airport and hotel, and the following activities for winner and family: Sponsor-specified private martial arts class, admission to a Sponsor-specified indoor action park, supercar ride-along experience, and helicopter night tour.