Partnership:

THE BAD GUYS and Allegiant Air

Description:

Universal Pictures partnered with Allegiant Air to promote THE BAD GUYS with a flyaway sweepstakes for a chance to win a trip to Universal Parks & Resorts in either Hollywood or Orlando.

Fans can also watch out for a special themed aircraft, which features characters from the movie trying to steal Allegiant's logo.

On board every Allegiant flight, passengers can go behind-the-scenes with The Bad Guys filmmakers, including director Pierre Perifel and producers Damon Ross and Rebecca Huntley, in exclusive interviews featured in the airline's Sunseeker Magazine. Passengers will also enjoy fun surprises like movie-themed napkins and special giveaways at the Orlando, Phoenix and Las Vegas gates.

PRIZE DETAILS

GRAND PRIZE WINNER:

  • You could win a 2-night trip for four to UNIVERSAL STUDIOS HOLLYWOOD including:
  • Round-trip airfare to Los Angeles, California provided by Allegiant Air in the form of a $1,000 Allegiant voucher
  • Ground transportation between the airport and hotel in Los Angeles
  • Accommodations at the Sheraton Universal Hotel
  • Admission to Universal Studios Hollywood theme park


OR

You could win a 3-night trip for four to UNIVERSAL ORLANDO RESORT including:

  • Round-trip airfare to Florida provided by Allegiant Air in the form of a $1,000 Allegiant voucher
  • Ground transportation between the airport and hotel in Orlando in the form of a $300 rideshare gift card
  • Accommodations at Universal’s Cabana Bay Beach Resort
  • Admission to both Universal Studios Florida and Universal’s Islands of Adventure theme parks, plus Universal’s Volcano Bay water theme park.


TEN SECOND PLACE PRIZE winners received a $500 Allegiant voucher, plus a $60 Fandango gift card to see The Bad Guys in theaters.

Winner Selection

  • One potential winner was selected in a random drawing on or about May 5, 2022, and was notified via mail.
Partnership Opportunity:
THE BAD GUYS/Theatrical
Partner/Category:
Allegiant Air /Travel
Timing:
April 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Banner Ads
Micro site
Online
Social Media
Created On:
2022-04-15
Last Modified on:
2022-05-11
Companies Involved
Mike H
Mike H Senior Director, Partnership Marketing Universal Pictures
Tuck

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