Partnership:

THE BAD GUYS and World Wildlife Fund

Description:

In celebration of the movie The Bad Guys, a film about five animal outlaws aiming to go good, WWF and DreamWorks Animation are teaming up to raise awareness about the plight of the wildlife depicted in the film.

DreamWorks Animation’s movie The Bad Guys was an action-packed comedy centering on traditionally vilified creatures. Though they’re depicted as criminals in the movie, the reality is that these animals—along with many other species—are often victims of the illegal wildlife trade. WWF and their partners are working to protect species, stop the illegal wildlife trade, and keep ecosystems intact. Their work with the private sector, law enforcement, policymakers, and consumers aims to collaboratively protect and reduce wildlife trafficking.

They created a content pack that contained science and social emotional learning activities about ecosystems, the value in diversity, and what you learn when you don’t judge a book by its cover.

Partnership Opportunity:
THE BAD GUYS/Theatrical
Partner/Category:
World Wildlife Fund /Non-Profit Organizations
Timing:
April 2nd Quarter 2022
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Micro site
Mobile
Online
Created On:
2022-04-21
Last Modified on:
2022-04-28
Companies Involved
Lou H
Lou H VP, Domestic Partnership Marketing Universal Pictures
Mike H
Mike H Senior Director, Partnership Marketing Universal Pictures
Tuck

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