Partnership:

THE BATMAN and Little Caesar's

Description:

Little Caesar’s and DC Films partnered to promote the new DC Films movie, The Batman.


Bring superhero vibes to pizza night! In honor of the new release, Little Caesar’s sold a new treat, “The Batman Calzony”. For the price of $7.99, diners got this special bat-shaped treat!


In conjunction with this special item, Little Caesar’s hosted a special sweepstakes. In Little Caesar’s Crack the Riddle Challenge, fans could enter the sweepstakes using one of two methods:


1)    By purchasing products from Little Caesars in a specially marked box, the purchaser would then scan the attached QR code, select “United States” from the country/region drop-down menu, click “Enter Sweepstakes”, and fill out the corresponding registration form. Every week, a new Riddle will be posted. The customer would answer the week’s riddle to receive an entry for that week’s drawing, one entry into the grand prize drawing, and one entry into the first, second, and third prize drawing.


2)    If you still wanted to enter but did not purchase, you needed to go to https://information.littlecaesars.com/en-us/promo/the-batman/ to view the rules and to access the website from the QR code. After completing a registration, fans could submit their answer to the weekly Riddle to receive the same contest entries as above.


3)    Fans could get 10 Bonus Entries for getting the Riddle correct.


To view a full list of the prizes that were awarded, please view item 5 at this link.

Partnership Opportunity:
THE BATMAN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Little Caesar's /Dining
Timing:
1st Quarter 2022
Target:
Male
Female
Family
Promotional Elements:
Advergame
AR / VR
Media Elements:
Advertorials

Website and Social Media

Created On:
2022-01-24
Last Modified on:
2025-04-25
Companies Involved
Tuck

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