Partnership:

THE BATMAN and Nissan

Description:

Warner Bros. Pictures and Nissan teamed up to promote THE BATMAN.

Nissan created a special edition of the JUKE to help promote the theatrical release of THE BATMAN. 500 units of this limited-edition JUKE Kiiro were sold exclusively to customers in the United Kingdom beginning in late February.

Taken from the Japanese word Kiiro (meaning "Yellow") the special edition unveiled a new and very modern JUKE body color called Ceramic Grey, which is off-set by the addition of unique bright "spiced lemon" yellow finishes on the lower part of the front bumper, at the base of the doors and rear bumper.

The high-tech features available in the JUKE Kiiro are what made the car so perfect for THE BATMAN. The NissanConnect infotainment system allowed customers to use Apple CarPlay® or Android Auto to mirror their favorite smartphone apps on the integrated 8-inch touch screen display. Drivers could also access TomTom Maps & Live Traffic. The JUKE's Google Assistant compatibility offers a wide range of commands, including the ability for drivers to send destinations to the car's navigation system by talking to their smart device.

Partnership Opportunity:
THE BATMAN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Nissan /Automotive
Timing:
1st Quarter 2022
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
In-Store / Retail
Media Elements:
Online
Signage
Social Media
Transportation

Website and Social Media

Created On:
2022-02-24
Last Modified on:
2022-02-28
Companies Involved
Tuck

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