Description:
Oreo and Warner Bros Pictures teamed up to created a limited-edition run of THE BATMAN-themed cookies.
Bringing together two American icons, the partnership was promoted with a fun TV spot that saw Gotham City and the Caped Crusader recreated in Oreos.
Fans could purchase the unique Batman-embossed cookies starting in January 2022 leading up to the March 4 release date.
Partnership Opportunity:
THE BATMAN/Theatrical
Partner/Category:
Oreo /CPG
Timing:
January 1st Quarter 2022
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Created On:
2022-01-10
Last Modified on:
2022-01-28
Companies Involved
Sachin K
Director, Global Brand Partnerships
Warner Bros. Pictures 
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