Partnership:

THE BATMAN and Oreo

Description:

Oreo and Warner Bros Pictures teamed up to created a limited-edition run of THE BATMAN-themed cookies.

Bringing together two American icons, the partnership was promoted with a fun TV spot that saw Gotham City and the Caped Crusader recreated in Oreos.

Fans could purchase the unique Batman-embossed cookies starting in January 2022 leading up to the March 4 release date.

Partnership Opportunity:
THE BATMAN/Theatrical
Partner/Category:
Oreo /CPG
Timing:
January 1st Quarter 2022
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Created On:
2022-01-10
Last Modified on:
2022-01-28
Companies Involved
Sachin K
Sachin K Director, Global Brand Partnerships Warner Bros. Pictures
Pamela J
Pamela J VP, Global Brand Partnerships Company TBD
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.