Description:
PUMA and DC Comics teamed up to promote the theatrical release of ‘THE BATMAN’.
PUMA released a special ‘THE BATMAN’ collection to celebrate the movie’s release. The limited-edition 49-piece collection captures the moody essence of Gotham City with a selection of apparel, footwear, and accessories. With pieces available for all ages from babies to adults, everyone could step ‘Into the Night’.
Partnership Opportunity:
THE BATMAN/Theatrical
Company:
Warner Bros. Consumer Products
Partner/Category:
PUMA /Fashion
Timing:
February 1st Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Social Media
Website and Social Media
Created On:
2022-03-03
Last Modified on:
2022-03-08
Companies Involved
Warner Bros. Consumer Products
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