Partnership:

THE BATMAN and Saks Fifth Avenue

Description:

Warner Bros partnered with Saks Fifth Avenue to promote the theatrical release of THE BATMAN.

To celebrate the movie’s theatrical debut, Saks Fifth Avenue launched The Batman Shop at Saks. The unique collection gave fashion lovers a glimpse of one of the year’s most anticipated films with a special collection, which featured styles worn on the runways at Paris Fashion Week.

The line included multiple picks for men, the "Bruce Wayne (aka Batman) items. Informed by Gotham City’s Art Deco aesthetic, labels such as Lanvin debuted the collection on its Paris runway, paying homage to the saturated colors and architecture portrayed in the film.

The women’s clothing and accessories in this collection, or the Selina Kyle (aka Catwoman) items. Inspired by Selina’s personality and style, brands like EleVen by Venus Williams and House of Sillage created fitness and beauty collections with sleek lines, edgy details and bold colors.

The Batmobile, one of the main stars of the movie, gave ever-changing rides that took on a new muscle-car-inspired shape meant to emulate director Matt Reeves’ vision for a more realistic interpretation of the franchise. The Batmobile brought us many picks for kids that are included in the collection.

Finally… the infamous villain of the movie, The Riddler. Paul Dano takes on the role of the enigmatic villain who devises a series of dangerous puzzles in the film—designed to unmask Batman and entrap Gotham’s elite.

Partnership Opportunity:
THE BATMAN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Saks Fifth Avenue /Retail
Timing:
1st Quarter 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Micro site
Online
Created On:
2022-03-17
Last Modified on:
2022-03-21
Companies Involved
Sachin K
Sachin K Director, Global Brand Partnerships Warner Bros. Pictures
Pamela J
Pamela J VP, Global Brand Partnerships Company TBD
Tuck

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