Partnership:

THE BIG HELP and Michelle Obama with Let's Move!

Description:
Nickelodeon`s The Big Help prosocial campaign for kids has teamed up with First Lady Michelle Obama`s Let`s Move! initiative to host Let`s Move! London, an event for more than 1,000 American military children and American and British students. The event, which took place on Friday, July 27, in London was co-sponsored by Let`s Move!, Nickelodeon`s The Big Help, and the Department of State, and included sports stations, musical performances and appearances by Olympic and Paralympic legends including members of the U.S. delegation along with David Beckham, Bart Conner, Nadia Comaneci, Teresa Edwards, Emily Hughes, Sarah Hughes, Shawn Johnson, Dikembe Mutombo, Dara Torres, members of the 2012 US Track and Field Team and Manchester United legends, among others.
Partnership Opportunity:
THE BIG HELP/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Michelle Obama with Let's Move! /Non-Profit Organizations
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Tuck

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