Partnership:

THE BIGGEST LOSER and 24 Hour Fitness

Description:
Tying into the couple theme for the fifth season of The Biggest Loser, 24 Hour Fitness launched The Biggest Loser Couples Training Program. The program offered members the opportunity to work out with a friend or loved one for a special promotional rate while offering the same benefits of a personalized session. 24 Hour Fitness also provided The Biggest Loser with a state-of-the-art onsite gym at the ranch where contestants live while competing on the program.
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
24 Hour Fitness /Retail
Timing:
February 1st Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-04-14
Companies Involved
Tuck

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