Partnership:

THE BIGGEST LOSER and U.S. Postal Service

Description:
NBC Universal partnered with the United States Postal Service for the television show THE BIGGEST LOSER. The USPS held a sweepstakes where contestants had to write a letter to their favorite BIGGEST LOSER contestant. One Grand Prize winner received a trip for two to a Biggest Loser Resort which included meals, fitness training and education classes. One Second Prize winner received four weeks of the BIGGEST LOSER Meal Plan for one person which included 3 meals (breakfast, lunch and dinner) and a snack each day for four weeks. All meals were chef-prepared, and shipped directly to the winner. One Third Prize winner received 2 tickets to the Grand Finale of the BIGGEST LOSER TV show in 2013. The sweepstakes ran from February 14, 2012 through May 1, 2012. THE BIGGEST LOSER aired on NBC Universal Tuesdays at 8 PM.
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
U.S. Postal Service /Dining
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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