Partnership:

THE BIGGEST LOSER and Wrigley's

Description:
NBC Universal partnered with Wrigley’s to promote THE BIGGEST LOSER with The 3PM Snackdown Challenge. Contestants could visit www.3pmsnackdown.com and enter a unique code found on specially marked packs of Extra chewing gum. Entrants could instantly win a trip to The Biggest Loser Finale in LA or thousands of fitness prizes. The promotion ran Q4 2010.
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
Wrigley's /CPG
Timing:
4th Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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