Description:
NBC Universal and Wrigley teamed up to promote THE BIGGEST LOSER with the "Extra Stick It To Snack Cravings Sweepstakes." Contestants entered online at www.wrigleygumisgood.com/extragumsweeps. One Grand Prize winner received a trip for four to THE BIGGEST LOSER Season Finale in Los Angeles and a one year's supply of Extra gum. The sweepstakes lasted from September 16, 2008 through November 3, 2008.
Partnership Opportunity:
THE BIGGEST LOSER/Television
Partner/Category:
Wrigley's /CPG
Timing:
4th Quarter 2008
Target:
Family
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-05
Companies Involved
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