Partnership:

THE BOOK OF LIFE and Frito-Lay

Description:

20th Century Fox Filmed Entertainment together with Frito-Lay partnered to promote the film THE BOOK OF LIFE with a specially branded series of Cheetos called "Mix-Ups". 

Besides retail opportunities, a featurette was created to support product sales by integrating Chester from Cheetos into The Book of Life story. The Featurette was promoted online as well as via social media sites. 

 

 

Partnership Opportunity:
THE BOOK OF LIFE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Frito-Lay /CPG
Timing:
September 2014
Target:
Male
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-01-13
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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