Partnership:

The Boss Baby and Menchie's Frozen Yogurt

Description:
Universal Pictures and Frozen Yogurt Franchise, Menchie's teamed up to celebrate the theatrical release of THE BOSS BABY. Menchie's introduced themed cups and invited consumers to “Be a Boss. Choose This Cup.” Menchie’s supported the film release with in-store signage, social media support and more.
Partnership Opportunity:
The Boss Baby/Theatrical
Company:
Universal Pictures
Partner/Category:
Menchie's Frozen Yogurt /Dining
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-11
Companies Involved
Tuck

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