Partnership:

The Boss Baby and Tampico

Description:

Universal Pictures and Tampico Beverages teamed up to celebrate the theatrical release of THE BOSS BABY with a sweepstakes. For a limited time, customers could purchase specially-marked packages of Tampico products for the chance to win $5,000 for their child’s education. To enter, participants had to text or email a picture of their receipt with the participating items and date marked.

One grand prize winner received a check in the amount of $5,000, and 1,000 other participants each received a $10 Movie Loot visa Digital code to go see THE BOSS BABY. All entrants received a free digital activity book.

The promotion ran from March 1 – April 20, 2017.
Partnership Opportunity:
The Boss Baby/Theatrical
Company:
Universal Pictures
Partner/Category:
Tampico /Beverages
Timing:
March 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
Tuck

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