Universal and DreamWorks Animation partnered with Variety – the Children’s Charity to celebrate the release of THE BOSS BABY: FAMILY BUSINESS.

The partnership consisted of Universal working with Variety - the Children's Charity to promote THE BOSS BABY: FAMILY BUSINESS with a line of limited-edition gold heart pins. These gold heart pins featured characters from THE BOSS BABY sequel.

The pins were available for a minimum donation of $3 at participating movie theater locations across the U.S. starting July 2.

Proceeds from sales of the pins went to benefit Variety's programs that provide life-changing equipment, services and experiences to children who live with special needs or who are disadvantaged.