Partnership:

THE BOXTROLLS and Carl's Jr.

Description:

Universal Pictures (Focus Features) and Carl's Jr. partnered to celebrate the theatrical release of THE BOXTROLLS.  The Carl's Jr. "Cool Kids" microsite was customized with BOXTROLLS content, including downloadable wallpaper and coloring pages.  In-store, fans could find a secret word on their "Carl's Jr. Cool Kids Combos THE BOXTROLLS meal bag" and enter it online to win a secret surprise gift.  Also, in-store were a number of BOXTROLLS themed toys including mazes, card games, tic-tac-toe and a puzzle. 

Partnership Opportunity:
THE BOXTROLLS/Theatrical
Company:
Universal Pictures
Partner/Category:
Carl's Jr. /Dining
Timing:
September 4th Quarter 2014
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-16
Companies Involved
Tuck

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