Liquid Death is diving deeper into entertainment marketing with a new campaign alongside Prime Video’s THE BOYS, tapping fictional Vice President Ashley Barrett as the latest spokesperson for its Sparkling Energy line. Played by Colby Minifie, Barrett fronts a satirical ad positioning the beverage as the “first product to be endorsed by the executive branch,” continuing the brand’s long-running partnership with the hit series.

The campaign leans fully into THE BOYS’ dark humor and over-the-top political satire, with Barrett promoting Liquid Death’s Sparkling Energy as a healthier alternative to traditional energy drinks while chaos unfolds around her. The spot highlights the drink’s 100mg of caffeine, zero sugar, and five calories, blending the show’s signature absurdity with Liquid Death’s entertainment-first marketing style.

This marks the latest collaboration between the two brands following earlier campaigns featuring fan-favorite character The Deep. Timed alongside the rollout of THE BOYS’ final season, the campaign further cements Liquid Death’s strategy of embedding itself directly into pop culture storylines rather than relying on traditional sponsorships.