all® free clear partnered with Fandango and THE BREADWINNER for a theatrical promotion designed to drive consumer engagement through movie rewards. As part of the campaign, shoppers who purchased $25 of participating all® free clear products received a $10 Fandango promo code to see THE BREADWINNER in theaters.

The promotion connected the family-focused positioning of all® free clear with the theatrical release of THE BREADWINNER, using cinema incentives to encourage product purchases and boost audience awareness for the film. The campaign was supported through Fandango’s promotional offers platform and digital activation channels, giving consumers an added entertainment reward tied directly to qualifying retail purchases.