Partnership:

THE BREAK-UP and MasterCard

Description:
Universal Pictures and Mastercard partnered to promote the theatrical release of THE BREAK-UP. Mastercard created a dedicated website to promote the film. This website allowed the consumer to view selected scenes from the film, read about the his/her "break-up kit", or check out Zagat's survey of the "ten best places/ways to break-up guide". Film released on June 2, 2006.
Partnership Opportunity:
THE BREAK-UP/Theatrical
Company:
Universal Pictures
Partner/Category:
MasterCard /Financial & Insurance
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-16
Companies Involved
Tuck

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