The Weinstein Company partnered with LinkedIn for the film, THE BUTLER. LinkedIn held a contest called, Path to Success, where three professionals had a chance to go to New York City and gained access to a top recruiter, executive and a renowned career coach that gave professional advice to help get the winners where they wanted to be at. Aside from filling the entry form, participants had a chance to gain an extra entry once a day by sending thanks to those who had helped them along the way. The collaboration between two companies was the first marketing partnership between LinkedIn, in regards to promoting a film, and a major movie studio through an API solution. THE BUTLER was released in theaters on August 16th, 2013.