Partnership:

THE CHOICE and REGAL ENTERTAINMENT GROUP

Description:

 

Regal Entertainment, through their Regal Crown Club® rewards program, partnered with Lions Gate Entertainment for the release of THE CHOICE with “The Choice Sweepstakes”. Loyalty card Members who purchased a ticket to the movie between January 22nd, 2016 - February 18th, 2016 were entered to win a grand prize for two adults, including: Roundtrip airfare to New Bern, NC, 3 night/4 day accommodations at the Pecan Tree Inn in Beaufort, NC where the movie was set, a Hungry Town Tours culinary bike tour in partnership with the Nicholas Sparks Foundation that included stops at signature spots featured in the book and movie, $100 Visa gift card and gift basket upon arrival with signed copy of Nicholas Sparks’ “The Choice” and signature Beaufort items.

Partnership Opportunity:
THE CHOICE/Theatrical
Company:
Lionsgate
Partner/Category:
REGAL ENTERTAINMENT GROUP /Other
Timing:
February 1st Quarter 2016
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-03-18
Companies Involved
Tuck

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