Description:
A pair of limited-time-only products — Coca‑Cola® OREO™ Zero Sugar and OREO® Coca‑Cola™ Sandwich Cookie — leverage the brands’ signature tastes and iconography to deliver playfully unexpected innovations. Both sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.The exclusive offerings are the latest surprise-and-delight drops from the global Coca‑Cola Creations platform, which lends the iconic Coca‑Cola brand to new creative expressions, unexpected flavors and immersive experiences anchored in the core Gen Z passions of music, gaming, sports, technology and pop culture.
The OREO® Coca‑Cola™ Sandwich Cookie features two signature chocolate basecakes paired with a Coca‑Cola taste, embossed with Coca‑Cola designs, with a smooth white-colored creme and studded with red edible glitter. Coca‑Cola® OREO™ Zero Sugar features a refreshing Coca‑Cola taste with flavorful, OREO cookie-inspired hints.
Partnership Category:
Beverages
Company:
The Coca-Cola Company (Coke)
Partner/Category:
Mondelēz International /CPG
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Licensed Product
On Pack
Other
On Pack
Other
Media Elements:
Online
Social Media
Social Media
Created On:
2024-08-20
Last Modified on:
2024-08-22
Companies Involved
The Coca-Cola Company (Coke)
Mondelēz International
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