Partnership:

THE CONTENDER and Pepsi

Description:
PepsiCo Inc. and The NBC Agency teamed up to promote the television show: THE CONTENDER for an online sweepstakes. One grand prize winner won a trip for two to Las Vegas and attended the taping of THE CONTENDER finale. The prize also included a one year limited membership at Bally's Total Fitness Heath Club. First prize winners won an autographed Sugar Ray Leonard and Sylvester Stallone Boxing Glove. Other winners received a one year supply of Sierra Mist coupons. The sweepstakes ran from April 4, 2005 to April 30, 2005.
Partnership Opportunity:
THE CONTENDER/Television
Partner/Category:
Pepsi /CPG
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-20
Companies Involved
Tuck

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