Partnership:

THE COVENANT and Atomic

Description:
Sony Pictures Entertainment and Atomic partnered to promote the theatrical release of THE COVENANT. One grand prize winner won a trip to Salem for Halloween in 2007. The prize included round trip air fair for two to Boston, MA and two nights standard hotel accomodations, ground transportation, a historic tour of Salem, and a VampFangs Novelty Pack. Participants entered online at covenantsweepstakes.com and completed the online entry form. The sweepstakes began July 24, 2006 and ended October 31, 2006.
Partnership Opportunity:
THE COVENANT/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Atomic /CPG
Timing:
July 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-10-10
Companies Involved
Sony Pictures Entertainment
Tuck

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