Description:
Universal Pictures partnered with Feeding American on a promotion celebrating THE CROODS: A NEW AGE being released in theaters.
The partnership consisted of Universal Pictures collaborating with Feeding America to donate meals to families in need. Every time a fan used the hashtag #CroodsCare on Twitter, Universal made a donation to Feeding America. Additionally, Universal matched funds donated directly through the Feeding America Website through the "Croods Care" page.
Partnership Opportunity:
The Croods: A New Age/Theatrical
Company:
Partner/Category:
Feeding America /Non-Profit Organizations
Timing:
November 4th Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Online
Created On:
2020-12-11
Last Modified on:
2022-10-03
Companies Involved
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