Partnership:

The Croods: A New Age and Jamba Juice

Description:

Universal Pictures partnered with Jamba Juice on a promotion celebrating the release of THE CROODS: A NEW AGE in theaters.

The partnership consisted of Universal Pictures collaborating with Jamba to draw a connection between the colorful fruit-filled environment of the movie and the fruit-filled Jamba Juice locations and smoothies.

Jamba promoted the film with two CROODS-themed smoothies on their menu aimed at kids. The flavors were Sash's Splash and Croodaceous Cooler which were named after CROODS characters and branding. 

The promotion also included a branded cup which was offered at 7,500 Jamba locations nationwide. It was also supported via Jamba Juice's online and social media channels along with ads.


Partnership Opportunity:
The Croods: A New Age/Theatrical
Company:
Universal Pictures
Partner/Category:
Jamba Juice /Beverages
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Family
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Created On:
2020-12-09
Last Modified on:
2020-12-09
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.