Universal Pictures partnered with Jamba Juice on a promotion celebrating the release of THE CROODS: A NEW AGE in theaters.

The partnership consisted of Universal Pictures collaborating with Jamba to draw a connection between the colorful fruit-filled environment of the movie and the fruit-filled Jamba Juice locations and smoothies.

Jamba promoted the film with two CROODS-themed smoothies on their menu aimed at kids. The flavors were Sash's Splash and Croodaceous Cooler which were named after CROODS characters and branding. 

The promotion also included a branded cup which was offered at 7,500 Jamba locations nationwide. It was also supported via Jamba Juice's online and social media channels along with ads.