Universal Pictures teamed with Fandango's Vudu for a special promotion celebrating the home entertainment debut of THE CROODS: A NEW AGE.
The partnership consisted of Universal collaborating with Vudu for a virtual watch party of THE CROODS: A NEW AGE. The film was screened with Fandango's Nikki Novak hosting a pre-show event that was accessible online. This event included interviews with the director as well as special guests and a musical performance by Nandi Bushell.
Fans could watch the event from the safety of their homes while engaging with the festivities online using the hashtag #TheCroodsWatchParty. To watch the party, viewers RSVPed online and were able to participate with activities such as creating a personalized red carpet experience using a digital activity kit.
Female
Kids (6-11)
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Teens
Family
Event / Activation / Experiential
Online
Social Media
Celebrity Appearance / Endorsement
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