Partnership:

THE CROODS and House Foods

Description:
DreamWorks Animation SKG partnered with House Foods for the theatrical release of THE CROODS. House Foods featured THE CROODS on select tofu packages and hosted an online sweepstakes entitled "Home Sweet Home" where participants could win prizes. House Foods also created recipes, like Tofu Chocolate Budino, to coincide with the theme of the film. The "Home Sweet Home" sweepstakes started on March 15th. THE CROODS released in theaters March 22, 2013. http://www.house-foods.com/
Partnership Opportunity:
THE CROODS/Theatrical
Company:
DreamWorks Animation
Partner/Category:
House Foods /CPG
Timing:
March 1st Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Tuck

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