Partnership:

THE DA VINCI CODE and Google

Description:

Sony Pictures Entertainment and Google partnered to promote the theatrical release of THE DA VINCI CODE. Between April 17 and May 21 participants answered a series of daily puzzles on their Google homepage. Participants who answered all 24 puzzles had a chance to win trips for four to New York, Paris, Rome and London, a Sony Electronics package and additional prizes valued at over $100,000.

Partnership Opportunity:
THE DA VINCI CODE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Google /Online
Timing:
April 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-04-06
Companies Involved
Sony Pictures Entertainment
Tuck

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