Partnership:

THE DARK KNIGHT and Domino's Pizza

Description:

Warner Bros. and Domino’s Pizza teamed up for the theatrical release of THE DARK KNIGHT with the new Gotham City Pizza. Through July 27, customers ordered the $9.99 specialty pizza, which is "cloaked with 50% more pepperoni than a standard portion and delivered in a specially-designed box." There were four versions of the box, each highlight a different element of the Batman costume, including the mask and utility belt. Domino’s also launched The Dark Knight interactive experience at Dominos.com. Consumers who purchased a pizza gained access to a special section which included trailers, exclusive footage, cast interviews, downloadable wallpaper, and a preview of The Dark Knight Production Art & Script Book. It also included "The Cards Tell the Tale" game where players had a chance to win a limited edition The Dark Knight-themed Xbox 360. In addition, Domino's also delivered $10,000 daily to one consumer via a Gotham City armored vehicle.

Partnership Opportunity:
THE DARK KNIGHT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Domino's Pizza /Dining
Timing:
July 3rd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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