Partnership:

THE DARK KNIGHT and General Mills

Description:
Warner Bros. Pictures and Totinos teamed up to promote THE DARK KNIGHT with Totino's THE DARK KNIGHT Online Instant-Win Sweepstakes. Consumers who purchased specially-marked Totino's products could log onto www.WinMovieTicketsNow.com and enter the UPC from the package. The consumer then filled out a registration and was automatically entered into the sweepstakes. There were 2,100 Instant Winners who received individual $12.00 movie ticket gift certificates. The sweepstakes lasted from June 1, 2008 through December 31, 2008.
Partnership Opportunity:
THE DARK KNIGHT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
General Mills /CPG
Timing:
July 3rd Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-10
Companies Involved
Tuck

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