Partnership:

THE DARK KNIGHT and Hershey

Description:

Warner Bros. Pictures and the Hershey Company teamed up for the theatrical release of THE DARK KNIGHT with special edition Batman-themed products including Reese's Milk Chocolate Peanut Butter Bats, Reese's Dark Peanut Butter Bats, Reese's Pieces Candies, and Kit Kat® Dark Knight Bars. Hershey's also invited consumers to "Find the Bat-Signal and Win" with an instant-win promotion. One grand-prize winner received a customized, Batman-themed, hand built MV Agusta F4 motorcycle. Specially marked packages feature instant-win game pieces and the chance to win a variety of The Dark Knight-themed prizes, including ten official Joker Henchman Masks and five home theater systems, each including a widescreen television, speakers and audio components. In addition, fans were invited to visit www.reeses.com/darkknight and upload videos showcasing their favorite way to enjoy Hershey's The Dark Knight collection, helping The Joker on his quest to make the Reese's bat-shaped candy disappear.

Partnership Opportunity:
THE DARK KNIGHT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Hershey /CPG
Timing:
July 3rd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.