Partnership:

THE DARK KNIGHT and Kmart

Description:

Warner Bros. and Kmart have partnered the theatrical release of THE DARK KNIGHT. Kmart will serve as the “Official Batman Headquarters” with a product boutique at the front of the store. Promotion elements include free movie tickets to see THE DARK KNIGHT with the purchase of three bags of Reese’s Batman products and $5 off select Mattel THE DARK KNIGHT toys with the purchase of five boxes of select General Mills cereal and fruit snacks. THE DARK KNIGHT boutique at Kmart includes licensed products from the movie, such as toys, kids’ apparel, costumes, bedding and accessories, and Men’s apparel, along with an exclusive Kmart THE DARK KNIGHT gift card. In addition, Kmart is supporting the promotion with a designated Batman Headquarters circular wrap; extensive in-store point-of-sale including co-branded shopping bags and online exposure via a microsite (www.kmart.com/batman) featuring The DARK KNIGHT merchandise, an exclusively designed e-giftcard, free downloadable wallpaper, and a trailer and link on Kmart’s website to http://thedarkknight.com. The Kmart promotion launched July 6 and runs through July 19, 2008.

Partnership Opportunity:
THE DARK KNIGHT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Kmart /Retail
Timing:
July 3rd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.