Partnership:

THE DARK KNIGHT RISES and Nokia

Description:
Warner Bros. teamed up with Nokia for the theatrical release of THE DARK KNIGHT RISES. Nokia launched a Limited Edition Nokia Lumia 900 in the UK on June 1st that`s subtly branded with the Batman logo on the back, and offered a free app for the Windows Phone-powered Nokia smartphones that tied into the movie`s release with exclusive content. Nokia also created the first 3D mapping of the franchise`s iconic Gotham City, powered by Nokia Maps. Nokia created a location-based game, powered by Foursquare, which allowed players to take the role of Batman or Bane and build up territory by checking into places, all with updates pushed to a Live Tile on the Windows Phone homescreen. THE DARK KNIGHT RISES released in theaters July 20, 2012. http://www.brandchannel.com/home/post/2012/07/05/Nokia-The-Dark-Knight-070512.aspx
Partnership Opportunity:
THE DARK KNIGHT RISES/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Nokia /App
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Tuck

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