Partnership:

THE DARK KNIGHT RISES and Under Armour

Description:
Warner Bros. Pictures partnered with Under Armour for the theatrical release of THE DARK KNIGHT RISES. Under Armour was named the "official outfitter" of the Gotham Rogues in the film, providing the uniforms for the football players. Under Armour also had a product placement deal for several scenes in the film. Under Armour also made gear for fans to purchase online including jerseys, jackets and hats, all in the team colors. The Gotham Rogues also had a website with information about its history, schedule and much more.Under Armour invited customers to watch the "Dark Knight Rises" trailer before shopping. THE DARK KNIGHT RISES released in theaters July 20. http://articles.baltimoresun.com/2012-07-19/features/bal-under-armour-outfits-gotham-rogues-of-dark-knight-20120719_1_dark-knight-rises-dark-knight-rises-trailer-outfits
Partnership Opportunity:
THE DARK KNIGHT RISES/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Under Armour /Fashion
Timing:
July 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-11
Companies Involved
Tuck

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