To celebrate Easter and the theatrical release of The Day the Earth Blew Up: A Looney Tunes Movie, Sugarfina launched a seasonal sweepstakes offering fans a chance to win two movie tickets and the full Sugarfina Easter Collection. The activation encouraged engagement through Instagram—participants entered by tagging friends, following Sugarfina, and submitting a form via link in bio. The sweepstakes ran from March 14–30, 2025, targeting U.S. audiences aged 18+.