Partnership:

THE DEVIL WEARS PRADA 2 and Grey Goose

Description:
GREY GOOSE® is stepping into the fashion spotlight with a stylish new cocktail collection inspired by THE DEVIL WEARS PRADA 2 ahead of the film’s theatrical debut on May 1. The collaboration features five bespoke cocktails, including The Devil’s Roast, The Scarlet Step, The Cerulean Goose, That’s All Martini Cocktail, and Groundbreaking Spring Spritz, each designed to channel the wit, glamour, and high-fashion energy of the iconic franchise. By blending signature GREY GOOSE® vodka serves with one of the year’s most anticipated fashion films, the partnership offers fans a runway-ready way to toast the return of Miranda Priestly’s world.
Partnership Opportunity:
THE DEVIL WEARS PRADA 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Grey Goose /Beverages
Timing:
April 2nd Quarter 2026
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
Product Demonstrations / Sampling
Media Elements:
Blogs
Micro site
Online
Social Media
Created On:
2026-04-29
Last Modified on:
2026-05-07
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Tuck

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