Partnership:

THE DEVIL WEARS PRADA and Amazon.com

Description:

20th Century Fox and Amazon.com partnered to promote the theatrical release of THE DEVIL WEARS PRADA. Consumers had a chance to purchase the distinctive Patricia Field handbag used by the character Andrea for $79.95. In addition to the special offer, consumers had a chance to watch an interview with costume designer Patricia Field and footage from the movie. Consumers also had an opportunity to buy a custom t-shirt.

Partnership Opportunity:
THE DEVIL WEARS PRADA/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Amazon.com /Retail
Timing:
June 2nd Quarter
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-09
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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