Partnership:

The Division 2: Warlords of New York (Ubisoft) and Corn Nuts

Description:

To support the "The Division 2: Warlords of New York" expansion launch, Ubisoft partnered with Corn Nuts on a national sweepstakes overlay supported with stickered Corn Nuts packages and retail displays at 7-Eleven store locations nationwide.

Each on-pack sticker featured a unique code, and from March 3-April 30, 2020, consumers could visit www.cornnutsgiveaway.com and enter their unique code for the chance to win one Grand Prize trip for two to New York City, twenty first prizes (Xbox One console and copy of the game), and 150 second prizes (copy of the game).

The partnership was promoted via the in-game news section, and was amplified with CRM email blasts and social media support.

Partnership Opportunity:
The Division 2: Warlords of New York (Ubisoft)/Gaming & Esports
Company:
Allied Global Marketing
Partner/Category:
Corn Nuts /CPG
Timing:
2nd Quarter 2020
Target:
Male
Adults 18-24
Adults 25-34
Promotional Elements:
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Email
In-Game / In-App Integration
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-26
Companies Involved
Stephanie C
Stephanie C VP, Partnerships Allied Global Marketing
Julia S
Julia S Partnerships Director Company TBD
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.