Partnership:

The Eternals and GEICO Insurance

Description:

Walt Disney Studios partnered with GEICO Insurance to celebrate the theatrical release of ETERNALS. 

The TV Spot features the GEICO Gecko and ETERNALS footage. When the Gecko finds out what the ETERNALS do and who they are he wonders if he can become an Eternal himself. 

The message of the TV SPOT is, "Sure, the Eternals are a race of immortal beings who have helped guide humans throughout history. But can they save you money on car, boat, motorcycle, and RV insurance?"

Partnership Opportunity:
The Eternals/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
GEICO Insurance /Financial & Insurance
Timing:
October 4th Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Created On:
2021-10-13
Last Modified on:
2021-10-14
Companies Involved
Tuck

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