Partnership:

Universal Pictures and Buckle

Description:

Universal Pictures and fashion retailer The Buckle teamed up to promote the release of THE FATE OF THE FURIOUS with a four-tiered sweepstakes. As part of a larger franchise-inspired Affliction collection launching exclusively at Buckle retail locations nationwide, fans could participate in the “F8 Red Carpet Sweepstakes” by submitting an online entry form from February 6 – 26, 2017.


The grand prize included hotel and airfare accommodations for the winner and a guest to New York, as well as passes to the premiere, complimentary styling by The Buckle and clothing line Affliction for the premiere, and two $500 Buckle gift cards.


Additionally, two more participants were selected to each receive a $250 Buckle gift card, a $50 Fandango gift card, and a Fast and Furious DVD bundle pack of the first seven films. Third- and fourth-tier prizes included Buckle and Fandango gift cards, and a digital download of FURIOUS 7.

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Buckle /Retail
Timing:
February 2nd Quarter 2017
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
Branded Content
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-25
Companies Involved
Tuck

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