Universal Pictures and Dodge partnered to promote the release of THE FATE OF THE FURIOUS. The multi-tiered, co-branded campaign included TV spots and digital extensions.

To support the film’s release, Dodge created national, dealer and multicultural TV spots to promote THE FATE OF THE FURIOUS and the Dodge Demon. The 30-second national “Muscle Heaven” spot primarily featured the 2017 Dodge Challenger, while dealer versions of the ads included the Dodge Charger, Durango or Journey. The spots aired on network programming including primetime, late night, morning news, NCAA, NASCAR as well as cable entertainment and sports programs.