Description:
To promote THE FATE OF THE FURIOUS, Universal Pictures and Jada Toys partnered with a line of remote control cars. The toys were modeled after the vehicles featured in the eighth installment of the Fast and Furious franchise, including the Plymouth GTX driven by Vin Diesel's character in the film.
Partnership Opportunity:
Company:
Partner/Category:
Jada Toys, Inc. /Toys
Timing:
1st Quarter 2017
Target:
Male
Kids (6-11)
Tweens
Kids (6-11)
Tweens
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-24
Companies Involved
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