Description:
Universal Pictures and Mattel partnered to celebrate THE FATE OF THE FURIOUS, the latest installment in the Fast and Furious franchise. The promotion included a unique collection of toy vehicles with true-to-movie details and decorations, as well as Street Scene sets for fans to recreate their favorite scenes from the film.
Partnership Opportunity:
Company:
Partner/Category:
Mattel /Toys
Timing:
March 1st Quarter 2017
Target:
Male
Kids (6-11)
Kids (6-11)
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-24
Companies Involved
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