Partnership:

Universal Pictures and Mattel

Description:
Universal Pictures and Mattel partnered to celebrate THE FATE OF THE FURIOUS, the latest installment in the Fast and Furious franchise. The promotion included a unique collection of toy vehicles with true-to-movie details and decorations, as well as Street Scene sets for fans to recreate their favorite scenes from the film.
Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Mattel /Toys
Timing:
March 1st Quarter 2017
Target:
Male
Kids (6-11)
Promotional Elements:
Branded Content
Media Elements:
Micro site
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-24
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.