Partnership:

THE GARFIELD MOVIE and Roborock

Description:
Roborock, a global leader in ultra-intelligent home robotic cleaning devices, collaborated with Columbia Pictures/Alcon Entertainment's THE GARFIELD MOVIE on a special multi-medium creative campaign to showcase how Roborock gives Garfield the freedom to be his lazy, fun self while ensuring a sparkling clean home, highlighting how the real fun of cleaning is when you don't have to clean at all. The campaign included product placement in the film, a TVC, out of home, digital and social media placements. By teaming up with THE GARFIELD MOVIE, Roborock invited audiences to embrace the same carefree and laid-back spirit as Garfield.
Partnership Opportunity:
THE GARFIELD MOVIE/Theatrical
Company:
THE GARFIELD MOVIE
Partner/Category:
Roborock /Household
Timing:
May 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Online
Product Placement
Social Media
TV Spot
Created On:
2024-05-31
Last Modified on:
2024-06-05
Companies Involved
THE GARFIELD MOVIE and Roborock
Tuck

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