Partnership:

The Gentlemen and Flaviar's Deer, Bear & Moose

Description:

STX Entertainment partnered with Flaviar on a promotion celebrating the theatrical release of THE GENTLEMEN.

To celebrate THE GENTLEMEN, Flaviar created a custom Deer, Bear & Moose whisky that evoked the excitement of a good gangster movie. To promote the movie, Flaviar created Deer, Bear & Moose: The Gentlemen.

The co-branded whisky was incredibly limited with only 420 bottles available. To get a bottle, customers became Flaviar Members and entered online to join a lottery system which would randomly select the 420 lucky winners. Entries were accepted until end-of-day on Friday, January 29th, 2020.

Additionally, entering the lottery for the whisky granted Flaviar members a link through which they could claim free tickets to an NYC exclusive screening on January 20 or a LA screening on January 21, 2020. Each member could claim a maximum of 2 tickets, one for them and one for their guest.

Partnership Opportunity:
The Gentlemen/Theatrical
Company:
Allied Global Marketing
Partner/Category:
Flaviar's Deer, Bear & Moose /Beverages
Timing:
January 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-24
Tuck

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