Partnership:

THE GIRLS NEXT DOOR and Burton Snowboards

Description:
Burton Snowboards partnered with E! Entertainment Television for product integration in the E! series, THE GIRLS NEXT DOOR. The episode featured Hugh Hefner’s three girlfriends (Holly, Bridget and Kendra) using Burton apparel and equipment, including customized snowboards, and getting snowboarding lessons from Burton’s “Learn to Ride” program. The episode premiered on April 15, 2007 at 10pm on E!.
Partnership Opportunity:
THE GIRLS NEXT DOOR/Television
Company:
E! Entertainment Television
Partner/Category:
Burton Snowboards /Sporting Goods
Timing:
April 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-04-30
Companies Involved
E! Entertainment Television
Tuck

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