Partnership:

The Godfather of Harlem and Epic Records

Description:

Epix teamed with Epic Records, a division of Sony Music Entertainment, on a partnership to create and release the soundtrack of GODFATHER OF HARLEM.

Epic Records will release the Original Motion Picture Soundtrack for the EPIX series GODFATHER OF HARLEM which featured artists such Swizz Beatz, Rick Ross and DMX.

Speaking to the series' iconic Harlem story, the music represents the spirit of New York hip-hop. East Coast legend and the project’s Executive Music Producer Swizz Beatz cooks up a rough, raw, and real anthem in the form of “Just in Case” joined by bulletproof bars from Rick Ross and another New York icon DMX. Meanwhile, “Hallelujah” gets heavenly as Buddy croons a soaring refrain between verses from Harlem’s own A$AP Ferg and Wale.

The soundtrack was promoted with an exclusive premiere at the world-famous Apollo Theater in Harlem on Monday September 16, 2019. In attendance were Swizz Beatz, Rick Ross, and DMX alongside stars such as Academy® Award winner Forest Whitaker, Vincent D’Onofrio, Ilfenesh Hadera,Nigél Thatch, Chazz Palminter and more.

Partnership Opportunity:
The Godfather of Harlem/Television
Company:
EPIX
Partner/Category:
Epic Records /Music
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Other
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2021-04-20
Last Modified on:
2021-04-29
Companies Involved
EPIX
Tuck

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